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Basic Marketing Principles

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If you are involved in selling gods or services, then marketing is important for you. The aim of this course is to show the relationship between marketing, the customer, the product and the company. The course will show how best to apply basic marketing principles and how to market your company’s image. During the course, the following topics will be covered:
  • What is marketing?
  • The customer and the company
  • Branding decisions
  • Pricing strategies
  • Identifying brand decisions
  • Product line decisions
  • Distribution channels
  • Choosing the message and media for advertisements